I’m Jemma Jorel Lester and I love working with hospitality businesses.

This unique field of expertise has surprised me by being such a good fit for a small town introspective girl who studied fashion design & philosophy.

I love the incredible industry built by the blood, sweat and tears of California hospitality professionals–creative and impactful on every level–and it’s a challenge and a pleasure to serve you as you bring your vision to life.

I’ve been able to meet business owners from all over the world, eat and drink untold delights, and celebrate the impossible resilience of the people who do this work.

I worked with ABC License Company under industry legend Carrie Peters for nearly 10 years, and developed an effective approach combining clear communication, good systems, patience and, of course, the necessary expertise to really try and make this process a bit more pleasant for my clients. I am zealous about getting your licenses and permits approved.

I will be honest with you about timing and cost expectations, while also doing everything in my power to make this less of a traumatic event than it often is. You go through enough hassle, this is one area where you shouldn’t have to.

Alcohol licensing is an essential aspect of many of California’s most important industries, and I hope I can help you with yours.